We are seeking a hands-on, results-driven Marketing Manager to join our North American Risk Advisory marketing team, supporting our Investigations, Diligence and Compliance, Financial Services Compliance and Regulation, and Enterprise Security Risk Management services and our Construction -Expert Services Industry business. This role will contribute to the components and in some instances own the marketing programs for these key Kroll business units.
The position focuses on developing and executing multi-channel marketing strategies to drive business development, enhance brand visibility, and engage target audiences through various marketing initiatives. This role requires a high level of organization, attention to detail, excellent writing, strong interpersonal and communication skills and an ability to work with stakeholders and vendors. The prospective candidate should have a minimum of 6 years of marketing experience, ideally in the professional services sector.
Note: This position will be in our New York office located at the World Trade Center.
Day-to-day responsibilities:
Collaborate with business and service line leaders to develop annual Marketing strategy and plans.
Plan, execute and manage integrated Marketing activities aligned to strategy and plan.
Develop a multi-channel content strategy and calendar in collaboration with practitioners, and internal thought leadership priorities and stakeholders.
Plan and execute virtual and live conferences, sponsorships, and firm-hosted events.
Elevate practitioner profiles and maximize brand exposure through public relations activities.
Manage service line web pages and plan digital marketing campaigns with the Integrated Marketing team.
Refresh sales tools, pitch decks, and collateral to enhance presentation formats.
Collaborate with practitioners to translate client issues into go-to-market messages.
Develop and compose content for email, social media, and digital advertising campaigns
Assist with developing and maintaining the marketing budget, tracking expenditures, managing invoice reconciliation and measuring ROI.
Build and maintain a mailing list database for the service lines in Salesforce and work closely with the Marketing Segmentation team on direct email marketing campaigns.
Stay abreast of the market landscape and trends, sharing learnings, best practice and insights with the Marketing team and business stakeholders.
Essential traits:
Bachelor’s degree in Business, Marketing, Communications, or related field preferred.
Six to eight years of marketing experience with a proven ability to plan and deliver activities across various channels.
B2B or professional services marketing experience preferred.
Superb written, copy editing and oral communication skills. Strong project management skills with experience with project management systems (i.e. Monday.com)
Exposure and working knowledge of Salesforce and marketing automation tools is an asset
Time management and prioritization skills, ability to work well under pressure.
Strong interpersonal skills, a team player capable of collaborating across a global organization.
Passion for marketing and driving business results.
Ability to work well under pressure and manage conflicting priorities.
Experience working with sales teams and consulting practitioners.
Excellent written and verbal communication skills with high energy and a positive attitude.
Ability to prioritize projects and thrive in a fast paced, multi-tasking environment.
Your recruiter will be happy to walk you through your U.S.-specific benefits, which include:
Healthcare Coverage: Comprehensive medical, dental, and vision plans.
Time Off and Leave Policies: Generous paid time off (PTO), paid company holidays, generous parental and family leave.
Protective Insurances: Life insurance, short- and long-term disability coverage, and accident protection.
Compensation and Rewards: Competitive salary structures, performance-based incentives, and merit-based compensation reviews.
Retirement Plans: 401(k) plans with company matching.
Please note that benefits may vary by region, department and role. We encourage you to speak with your recruiter to learn more about the specific benefits available for your position.
About Kroll
Join the global leader in risk and financial advisory solutions—Kroll. With a nearly century-long legacy, we blend trusted expertise with cutting-edge technology to navigate and redefine industry complexities. As a part of One Team, One Kroll, you'll contribute to a collaborative and empowering environment, propelling your career to new heights. Ready to build, protect, restore and maximize our clients’ value? Your journey begins with Kroll.
In order to be considered for a position, you must formally apply via careers.kroll.com.
We are proud to be an equal opportunity employer and will consider all qualified applicants regardless of gender, gender identity, race, religion, color, nationality, ethnic origin, sexual orientation, marital status, veteran status, age or disability.
The current salary range for this position is $60,000 to $150,000
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