Skip Navigation

Vice President, Marketing, Cyber Risk

Job ID 21004594 United States

In a world of disruption and increasingly complex business challenges, our professionals bring truth into focus with the Kroll Lens. Our sharp analytical skills, paired with the latest technology, allow us to give our clients clarity—not just answers—in all areas of business.

We embrace diverse backgrounds and global perspectives, and we cultivate diversity by respecting, including, and valuing one another. As part of One team, One Kroll, you’ll contribute to a supportive and collaborative work environment that empowers you to excel. 

Kroll’s Cyber Risk team works on over 2,700 engagements a year, including some of the most complex and highest profile matters in the world. With experts based around the world, supported by ground-breaking technology, we help protect our client’s data, people, operations and reputation with innovative assessments, investigations and intelligence. We are the only company in the world with the expertise and resources to deliver global, end-to-end cyber risk solutions, supporting organizations through every step of their journey toward cyber resilience. 

Clients count on us for quick and expert support in the event of and in preparation against a cyber incident; from incident response to risk assessments, and complex forensics to breach notification and ID theft remediation we help clients – of all sizes – make confident decisions.


RESPONSIBILITIES:

The VP, Cyber Risk Marketing will have global responsibility for developing and running integrated campaigns to support our cyber governance, assessments and testing products and services. These include offensive security services such as cyber risk assessments, penetration testing, and red team exercises as well as advisory services such as Virtual CISO, third-party cyber risk management, cyber due diligence for M&A, and privacy assessments.

You’ll join the global Cyber Risk marketing team and work closely with cyber practitioners, product and account managers, engineering and sales teams worldwide to develop and fine-tune go-to-market strategy, demand generation, and sales enablement materials. You’ll spend time discovering new avenues to differentiate our services and messages to enable us to capture a larger share of the market.

Successful candidates bring a mix of cyber security, data privacy, and legal marketing in a B2B environment to deliver impactful results across a wide variety of tactics and channels. This candidate will develop a strong understanding of our business, our stakeholders and of the platforms, channels, and approaches that will enable our campaigns to effectively reach and engage target audiences.

Key Responsibilities include:

  • Craft impactful go-to-market plans and global playbooks, including messaging, positioning, and PR strategies for multiple cyber security services and products.
  • Collaborate with other marketing, product management, vendor partners, sales and engineering functions to define and deliver technology value propositions, marketing narratives and core marketing content.
  • Partner with our head of content marketing to develop a content calendar for cyber governance, assessments and testing, identifying creative storylines supported by internal and external data
  • Build plans focused on key personas including, but not limited to, information technology, general counsel, law firm partners, insurance underwriters, information security executives, and privacy officers
  • Lead the development of creative and innovative stories to reach our target audiences, leveraging articles, webinars, videos, podcasts, checklists, etc.
  • Become a strategic partner for practitioners and business development teams, ensuring campaigns are catered to customer needs and market trends
  • Drive growth by building highly scalable and globally applicable marketing programs
  • Manage and provide regular reporting on marketing KPIs
  • Participate in research plans to derive key insights, inform and validate the product roadmap, and stay on top of the competitive landscape
  • Create and/or manage the creation of product content such as case studies, videos, website copy and blog posts for global markets
  • Drive flawless execution against marketing plans to support the launch of new products and services
  • Cultivate relationships with potential marketing partners and service influencers to build brand and service recognition
  • Gain insight into customer use of current products, untapped opportunities, and buyer personas and leverage this knowledge in the promotion of our overall capabilities
  • Create training materials for Sales team members and channel partners to promote key products.
  • Work closely with PR agencies worldwide to maximize media opportunities.

REQUIREMENTS:

  • Minimum 6 years marketing experience with B2B technology products and professional services, preferably in the cyber security, data privacy, or legal industries, with a special focus in assessments, testing, and governance
  • At least 4 years digital marketing experience with fluency in paid and organic search, sponsored content and social media marketing
  • Experience with legal, compliance, risk management or security products and services
  • Comfortable using collaboration and CRM tools such as WebEx Teams and Salesforce
  • Familiar with marketing automation and analytics tools such as Eloqua and Google Analytics
  • Proven history of creating effective marketing programs leveraging digital and traditional marketing techniques to drive revenue growth
  • Exceptional ROI-tracking skills, able to prove what is, or isn’t, working
  • Proven track record working with senior executives to fine-tune marketing strategy
  • Excellent time-management and project prioritization skills
  • Superb communication skills, in both speaking and writing
  • Flexible team player, with strong interpersonal skills and ability to work across the wider organization
  • Experience leading research-based content development
  • Move easily between generating big, creative ideas, and driving ongoing process improvement
  • Highly organized with an ability to manage multiple projects, resources, budgets, and personnel
  • Strong presentation skills with the ability to establish rapport and confidence with internal stakeholders and partners
  • Deep understanding of cybersecurity services and solutions, marketplace, and competitive landscape is a plus
  • Pragmatic Marketing certification is a plus

Kroll is committed to creating an inclusive work environment. We are proud to be an equal opportunity employer and will consider all qualified applicants regardless of gender, gender identity, race, religion, color, nationality, ethnic origin, sexual orientation, marital status, veteran status, age or disability.

#LI-LWB

#LI-Remote

SEARCH JOBS AT KROLL

OR Match jobs with LinkedIn

Any information we receive from LinkedIn is determined by LinkedIn and your privacy settings thereon. Kroll is not responsible for the privacy practices of any non-Kroll operated websites. We will process any data we receive in accordance with our privacy policy.

OK

Looking for remote roles? Click here.

Featured Jobs