Campaign Manager, Crisp

Job and Person Specification

Crisp, a Kroll Company, provides 24/7/365 early-warning risk intelligence as a service for leading brands, global enterprises and social media platforms, providing customers with a real-time risk defense, and with intelligence and compliance solutions guaranteed to ensure our customers are always the first to know and act. These risks can take many forms, including activist attacks, hate speech, threats, fake news, false rumours, illegal content, compliance failures and many more. Fuelled by the increased popularity of closed social media groups and messaging apps, this harmful content can now spread virally, at scale before it reaches mainstream media channels. The relentless focus on helping to create a digital world that is safe for everyone has been Crisp’s mission from day one. Today, that passion extends to working with leading brands, global enterprises and social media platforms.

The Role

We are seeking a highly motivated and enthusiastic Campaign Manager to join our Marketing team and help to drive new business growth. We are looking for a motivated and detail-oriented individual, interested in developing, managing and executing measurable multi-channel campaigns that generate a robust new business pipeline and quality commercial leads for our sales team.

The ideal candidate will have an interest in B2B marketing and demand generation best practices, underpinned by strong project management skills, and knowledge of go-to-market campaigns and sales conversion analytics. This includes the successful management and execution of social media, digital media, public relations, content distribution, partnerships, email marketing, SEO/SEM and integrated events resulting in qualified marketing leads.

The key skills within this role are technical and operational. For example, tracking and reporting on progress during and after campaign activities. Additionally, candidates will need a working knowledge of marketing technologies like Hubspot and LinkedIn Campaign Manager, as well as experience in sponsoring industry events, partnerships and sponsorships.

The nature of the role requires working collaboratively with our sales, product and account teams, excellent written and verbal communication skills and a proactive, growth mindset. Apply if you are a creative problem solver who enjoys following the real-time impact go-to-market demand generation campaigns.

Responsibilities

• Create integrated marketing campaigns in collaboration with the VP of Demand Generation based on market segments to gain new customers and build repeat business
• Oversee the timely development and execution of creative assets and marketing activities for campaign launches
• Coordinate across the Sales and Marketing teams to ensure alignment and successful execution of all campaign elements
• Coordinate all go-to-market activities for campaigns, including social media, digital media, special events, public relations, email marketing, SEO/SEM and partnerships
• Organize trade shows, exhibitions and promotional events, including writing and proofreading marketing copy, as well as working with in-house design resources
• Supervise the execution, measurement and reporting of marketing campaigns and their contribution to our demand generation pipeline
• Ensure campaigns have clear targets and metrics to assess performance
• Compile regular measurement reporting on campaign performance and results
• Improve new campaigns using data and feedback from existing and previous ones

Essential Qualifications and Experience

• Degree educated (Bachelor's Degree or higher) or equivalent
• 3-5 years of work experience in B2B marketing roles, preferably in a related field
• Experience project managing B2B integrated marketing campaigns
• Experience creating paid and organic social media and digital marketing campaigns
• Experience identifying and managing events, sponsorships and/or content partnerships
• Experience collaborating with public relations teams on earned media opportunities
• Experience managing content distribution across paid, owned and shared media
• Experience managing email/CRM, SEO/SEM and database marketing campaigns
• Experience establishing, monitoring and reporting performance for senior management
• Experience in partnering with sales leaders and account team to ensure cross functional execution of integrated campaigns
• Experience collaborating with commercial sales, product, account and technical teams
• Experience managing paid search and display media strategies across digital platforms

Essential skills and competencies

• Extremely detail oriented and able to manage multiple projects concurrently
• Deep understanding of Hubspot and Linkedin Campaign Manager
• Knowledge of Salesforce reporting and capable of producing reports, as needed
• Marketing campaign measurement, tracking and reporting best practices
• Must be able to thrive and adapt to change in a very fast paced environment
• Self-motivated, ability to work independently and motivate a team
• Excellent verbal, written and interpersonal communication skills
• Professional approach and demeanour, ability to remain calm when under pressure
• Demonstrable ability to work solo as well as being a productive team member
• Ability to influence internal and external stakeholders
• A strong work ethic, proactive and are eager to learn
• Must be an excellent problem-solver and willing to collaborate
• Aptitude in PPT/Google slides/Keynote
• Excellent presentation and listening skills
• Experience with DSPs a plus

Statement:

Crisp, a Kroll company, is committed to creating an inclusive work environment. We are proud to be an equal opportunity employer and will consider all qualified applicants regardless of gender, gender identity, race, religion, color, nationality, ethnic origin, sexual orientation, marital status, veteran status, age or disability.